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Rivian is no Tesla. That's exactly what these buyers want

Sept. 27, 2021, 7:30 a.m.

(CNN) Today Tesla dominates the world of electric vehicles, selling about two of every three EVs sold in the US. It's worth more than twice as much as any other automaker. Teslas are a status symbol and its CEO, Elon Musk, is a celebrity, with 59 million more Twitter followers than the next most popular automotive CEO.

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