SJ Luedtke Is The Brains Behind The Marketing Side Of The NTT IndyCar Series

Sept. 14, 2021, 7 a.m.

(Forbes) SJ Luedtke, the NTT IndyCar Series' vice president of marketing, is leading the open-wheel division in a whole new way. With a new mindset and a fresh approach, Luedtke is inking major deals, using her previous experience as Nike to become one of racing's top female executives.

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