Simon & Schuster CEO Jonathan Karp On His YouTube Series And What Makes A Catchy Book Title

Sept. 14, 2021, 12:23 p.m.

(Forbes) Simon & Schuster CEO Jonathan Karp began a YouTube series in March in which he recommends recent, upcoming and backlist titles and shares publishing knowledge. Videos have covered the best author names, the bidding war around The Other Black Girl, gender-neutral author names and book title advice.

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