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Nielsen, The MRC And The VAB, How Will It End? We Asked Some Experts

Sept. 14, 2021, 9:53 a.m.

(Forbes) Nielsen has been under fire from the TV networks for underreporting ratings and in the process had their accreditation from the MRC put on hiatus. To find out what could happen next, I reached out to a group of prominent research executives & industry thought leaders for their opinions.

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